Official Contractors Reminder

Interested in Exhibiting at ALA?

The ALA Exhibits Team – represented by Hall-Erickson, Inc. ala@heiexpo.com – is the only official exhibit and sponsorship sales representative of the ALA Annual Conference & Exhibition. Your company or organization may be contacted by other companies soliciting you for exhibit booth space and sponsorship opportunities. Please be aware that these companies claim to provide sales opportunities for the American Library Association events, but are not affiliated with ALA in any way. Don’t be misled! Contact ala@heiexpo.com or visit exhibitors.ala.org/ for all things ALA exhibits.

There are some companies that organize collective exhibits of independent publishers, authors or other services within the ALA exhibits. These are independent companies or associations that do not represent ALA. ALA never invites or solicits participation in these displays. If you are solicited by an organization claiming to offer services on behalf of ALA or representing an invitation from ALA, be wary and feel free to contact the Exhibition Management office for more information at ala@heiexpo.com.

Booth Assignment Process

Procedures for Exhibit Space Assignments – American Library Association Annual Conference

• 16 months prior to event
  • Site visit
  • Floor plan drawn taking the following in to consideration:
    • Maximize traffic flow – Registration, ALA Store, Internet Room, Post Office, Food Service, Special Event Areas
    • Mandatory fire aisles
    • Entrances, main cross aisles
    • Utility floor ports
    • Freight doors & docks
• 1 Year Prior – packets distributed at event, mailed after event
• 9 months prior – Deadline for First Round
• 5-7 days to complete First Round

Space assignments are determined using the following criteria, in order:
1. Corporate Member vs. Non Member Status
2. Order of Seniority points based on years of participation within member/non-member group.
3. Library Champions are assigned at the top of the member seniority categories
4. Date of Receipt

• No Seniority Credit for:
  • Advertising or Sponsorship
  • Space Size
  • Division Events

Corporate Members assigned first, starting with highest number of points. Within the highest point category, Champions assigned first by date of receipt, then Non-Champion corporate members by date of receipt. The second-highest point category is assigned next; process is repeated following in point order down to 1 point. The process is repeated for non-members, starting with the highest number of points category, down to 1 point. Then all first time exhibitors are assigned.

When companies are purchased or merge, points will only be effected in the case of a complete merger of two organizations. In that case the higher points total will be retained by the new entity.

If you have any questions regarding space assignment procedures, please contact Paul Graller, pgraller@heiexpo.com.

Official Services

Be wary of any false and misleading messages sent by companies falsely claiming to be the official provider of services for the ALA Annual Conference & Exhibition. Official service providers for services will be clearly identified in the Exhibitor Manual. Show Management contracts out to a select group of companies the responsibility of performing the various tasks needed to set up, operate, and dismantle the exhibits. These companies are considered the “Official Contractors” for the event. If you have any questions about service providers claiming an affiliation that cannot be substantiated, contact Hall-Erickson at ala@heiexpo.com.

Note on Unauthorized List Rental

ALA exhibitors may receive communications from companies selling ALA attendee lists. Please note that these companies have no affiliation with ALA, we do not verify their lists and we cannot recommend purchasing a list through them.

Please refer to this press release for more information: Exhibitions & Conferences Alliance Applauds Federal Trade Commission for Finalizing Anti-Impersonation Fraud Rule

ALA’s official list rental is provided through Event Citadel (formerly CompuSystems) Lead Management. List rental and broadcast email service will be available through the Exhibitor Registration site. Event Citadel emails login credentials for Exhibitor Registration to the Company’s Main Contact.

Use the “Forgot password” link on the site if you have misplaced your password. If your email is not recognized on the registration platform, please email ala@heiexpo.com. For more information email Event Citadel at exhibitor-support@compusystems.com.

Directory Listing Warning

As an exhibitor, your listing in the official ALA Annual Conference Exhibitor Directory & Exhibit Floor Activity Guide is always complimentary. Please disregard all solicitations from third-party suppliers offering directory listings. They are not affiliated with the American Library Association, the ALA Annual Conference & Exhibition, or Hall-Erickson, Inc. If a questionable supplier approaches you, please contact ala@heiexpo.com.

Housing Poachers Reminder

Some exhibitors may be contacted by outside vendors regarding housing for the ALA Annual Conference & Exhibition. Please be aware that these companies claim to provide housing and registration services for the ALA Annual Conference & Exhibition, but are not affiliated with ALA in any way. DON’T BE MISLED! Housing for ALA’s Annual Conference is handled exclusively by onPeak.

Please make your reservations through onPeak, ALA’s only official housing partner. While other hotel resellers may contact you offering housing for your trip, they are not endorsed by or affiliated with the show, and entering into financial agreements with non-endorsed companies can have costly consequences.

Contact Us

Please let us know if you have any questions or need any assistance!

Hall-Erickson, Inc.
Exposition Management
630/434-7779 | ala@heiexpo.com